Last updated: September 10, 2026
We collect information you provide directly — such as your name, email, company details, and the financial inputs you enter into the valuation tools. We also collect usage data automatically, including pages visited, actions taken within the app, and standard device/browser information. If you arrive via a marketing campaign, we may record campaign identifiers (such as UTM parameters) to measure effectiveness.
We use your information to operate the Service: generating your valuations and reports, maintaining your account, processing payments, responding to inquiries, and communicating service updates. We also use aggregated, de-identified data to improve our valuation models, publish market insights, and analyze how the platform is used.
We do not sell your personal information. We share data only with service providers that help us operate the platform (such as payment processing, hosting, email delivery, and analytics), under contracts that restrict their use of your data. If you request an introduction as a buyer or business owner, we share only the relevant business context needed for that introduction. We may also disclose data when required by law or to protect our rights.
We use essential cookies to keep you logged in and analytics tools to understand platform usage. You can control cookies through your browser settings; disabling them may affect some features of the Service.
We retain your data for as long as your account is active or as needed to provide the Service, then delete or anonymize it. We apply reasonable technical and organizational safeguards to protect your information; however, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Depending on your jurisdiction, you may have the right to access, correct, export, or delete your personal data, and to object to or restrict certain processing. You may exercise these rights by contacting us through the channels provided on this site. Deleting your account removes your personal data from the Service, subject to records we must legally retain.
Financial figures you enter into the valuation calculator are used to produce your valuation and reports. They are never shared with other users or buyers unless you explicitly request an introduction or unlock a teaser. Aggregated and anonymized inputs may inform our industry multiples and market research.
We may update this policy from time to time and will post the revised version on this page with a new effective date. Questions about privacy can be directed to EIG through the contact channels provided on this site.